Work that speaks for itself
Six organisations. Three countries. One consistent approach: understand the business, build the strategy, deliver the results.
The Bridge Wrocław, MGallery Hotel | Craft Restaurant
PR & Marketing Coordinator · 2019–2020
THE CHALLENGE
A brand new 5-star hotel and a restaurant entering a competitive market with zero brand awareness. Everything needed building from scratch: positioning, communications, audience, reputation.
WHAT I DID
Led the full B2B & B2C marketing launch end-to-end. Built brand strategy , managed press events and media briefings, established agency partnerships, and maintained full alignment with Accor and MGallery corporate brand standards across every channel.
THE RESULT
A premium hotel brand successfully established in the Wrocław market with a clear voice, loyal early audience and strong media presence from day one.
#Hospitality #BrandLaunch #B2B&B2C #PR&MediaAgency Management
Nepi Rockcastle
Regional Marketing Manager · 2024–2025
THE CHALLENGE
Leading marketing across 16 retail assets simultaneously in two countries — Poland and Slovakia, while maintaining consistent brand standards and delivering against commercial growth targets.
WHAT I DID
Designed and executed the regional cluster, Gen-Z-targeted communication strategy, aligning campaigns with commercial growth targets and tenant acquisition goals across both B2C and B2B. Delivered large-scale brand activations, managed marketing budgets, and built relationships with external partners and sponsors across multiple locations.
THE RESULT
Performance-driven marketing activations that supported measurable footfall growth and tenant engagement — at scale, across borders, and on budget.
#RealEstate #Scale#Multi-site #B2B&B2C #BudgetManagement #CEE
PRP Architects
PR & Marketing Manager · 2022–2024
THE CHALLENGE
An international architectural practice operating across multiple UK studios and Poland — with complex, technical work that needed translating into compelling business narratives for a B2B audience.
WHAT I DID
Designed and executed the brand voice across UK and Poland. Translated complex architectural concepts into clear, business-focused stories. Managed social media, webinars, industry events, awards, trade shows and tactical 360 campaigns; (including 60-th anniversary campaign) building consistent brand presence across two markets and four studios.
THE RESULT
Increased brand awareness across UK and Polish markets, stronger positioning in key industry conversations, and a consistent premium brand voice across all channels and geographies.
#B2B #BrandInternational #ThoughtLeadership #PR
VIA Outlets — Wrocław Fashion Outlet
CRM Marketing Coordinator · 2020–2022
THE CHALLENGE
A fashion outlet with a large but underperforming customer database. Engagement was inconsistent, repeat visit rates needed improving, and communication lacked personalisation.
WHAT I DID
Led the CRM communication strategy for the Fashion Club loyalty programme. Implemented advanced customer segmentation, automated communication journeys across email, mobile app and social channels, and used Power BI analytics to continuously optimise campaign performance and ROI.
THE RESULT
Significant growth in the loyalty database, measurably improved engagement rates and increased repeat visit frequency, all delivered through smarter, data-driven communication rather than bigger budgets.
#Retail #CRM #Segmentation #Automation #PowerBI #Loyalty
Barbican Arts Centre, London
Assistant Venue Manager · 2009–2016
THE CHALLENGE
A fundamental shift in how arts institutions operate. As government subsidy reduced from 100% to 50%, the Barbican needed to become commercially self-sustaining — requiring a complete transformation in how operations, events and customer experience were managed.
WHAT I DID
Led the commercial transformation of the customer experience function. Redesigned operations to balance cultural mission with commercial reality from staffing costs to event commercialisation. Managed a 150+ person team serving 6,000 daily visitors, and led cross-functional coordination across marketing, programming, technical and commercial teams.
THE RESULT
A customer experience operation that successfully transitioned from purely subsidised to commercially accountable ventue without compromising the world-class visitor experience the Barbican is known for.
#Transformation #TeamLeadership #CommercialStrategy #CustomerExperience #Events #CustomerJourney
Polish Artists in London (PAiLondon)
Managing Director & Founder · 2011–2015
THE CHALLENGE
A blank page. No brand, no audience, no infrastructure - just a vision to create a recognised platform connecting Polish artists with London audiences and opportunities.
WHAT I DID
Founded and scaled the organisation from concept to recognised brand. Designed the brand positioning and messaging framework, built engagement programmes for artists, partners and sponsors, and led a team responsible for PR, B2B & B2C campaigns, production and product launch from scratch.
THE RESULT
A multicultural organisation that successfully connected Polish artists with London building a recognised brand, a loyal community and lasting cultural and business partnerships. Scaled to sister orgenisation in West Midlands.
#BrandFromZero #CommunityBuilding #PR #CulturalSector #BusinessStrategy
Ask me!
Want to know more about any of these projects? Let's talk - I'm happy to go deeper on any case study in person.