About me
The marketer who builds bridges - between brands and people, strategy and execution, London and Wrocław.
My Story
I didn't start in marketing. I started in culture, customer experience & venue management.
For 7 years I ran operations at the Barbican Arts Centre in the City of London - one of Europe's most iconic cultural institutions, 6,000 people daily, 150+ person team. I learned how spaces come alive when the right people walk through the right doors at the right time. Immediate connection.
That insight never left me.
It became the foundation of everything I've done since; from launching a 5-star hotel in Wrocław, to building CRM ecosystems for fashion retail, to defining brand strategy for an international architectural practice across London and Poland.
Marketing, at its best, is matchmaking; a win-win story across three dimensions. Finding the perfect moment when what a business offers meets exactly what a person needs. That's what I do.
My Approach
STRATEGY FIRST
I don't run campaigns for the sake of running campaigns.
Every activation starts with a clear business question and ends with a measurable answer.
BOTH HANDS DIRTY
I'm a player-coach. I think at board level and execute at ground level. Still, I don mind delegating things If I find this approach benefits team's growth.
BUILT FOR COMPLEXITY
B2B and B2C. Polish and British markets. Culture, hospitality, retail, real estate. I thrive, where others see too many parts moving. I connect the dots.
What's in my toolkit:
CRM & Marketing Automation: SalesManago · Coniq · Make.com AI Agents
Analytics & Data: GA4 · Google Search Console · Power BI Digital & Content: Social Media · Email Marketing · Content Strategy · SEO · Graphics
Brand & Strategy: Go-to-Market · Brand Positioning · Demand Generation · Buyer Personas · Storytelling · Communication · Media writting
Bussines Management: Team Leader · Customer Experience Trainer · Venue Management · Events · Budget & ROI · Management| Stakeholders · Partnerships Management
Currently certified in: Google Analytics (2026) · Google Digital Marketing AI Edition (2025) · Make.com Workflow Automation (2026)
Anna is a partner who understands the core of businesses. Her strategic thinking and focus on building authentic relationships is what's set them apart from others"
Margot Przymierska, PAiLondon Founder